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Agenda

The Week

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DAY ONE: BACK TO BASICS

Mon 17th May

Sponsored by

DAY TWO: GROWTH DAY

Tue 18th May

Sponsored by

DAY THREE: BRAND DAY

Wed 19th May

Sponsored by

DAY FOUR: CROSS BORDER DAY

Thu 20th May

Sponsored by

DAY FIVE: EXPANDING A MARKETPLACE BUSINESS

Fri 21st May

Sponsored by
9:45 am - 9:55 am Welcome

Chris Dawson

Welcome and Introduction with Chris Dawson

Presented by
9:55 am - 10:00 am

Martyn Noble and Bram Buijs

Live Introduction from the Day Sponsor

Presented by

Martyn Noble and Bram Buijs

10:00 am - 10:50 am Masterclass

Helen Parker

Make money selling online: How and where to source stock that will work for you

Presented by

There are many ways to sell online, but what will make the biggest difference to whether your business is a success or failure? How and where you source your goods. We will walk you through the vast and complex world of product sourcing – from buying shiny in bulk from a manufacturer, through the touch free world of dropshipping, to carton purchases in the grey market. We will make sure you leave with an idea of where to go for next steps, and a full understanding of how your choices at source can impact the success and growth of your business.

  • Merchants
10:00 am - 10:50 am

Richard McGuinness

How to build brand equity without owning the customer relationship

Presented by

The acceleration of eCommerce has given opportunities to many brands, both big and small, no more so than in the marketplace arena. But the question is how do smaller businesses build brand equity when the customer relationship stays firmly within the marketplace’s grasp? Richard will discuss 3 key strategies for how merchants and retailers can attract sales by building tangible brand equity without owning the customer relationship, and gives a sneaky insight into some of the top eCommerce predictions for the near future.

  • Retailers & Brands
11:05 am - 11:55 am

Mark Granshaw and Ellen Mikals

How to stand out from the crowd with Promoted Listings

Presented by

An overview on how you can increase your chances of making a sale by getting more views with Promoted Listings, and a deep dive into the latest product release: automated campaigns.

  • Merchants
11:05 am - 11:55 am

Jagath Narayan

Best Practices for Streamlining your Ecommerce Operations

Presented by

In this session, we’ll look at three strategies ecommerce businesses can use to scale their order fulfillment operations – in-house fulfillment, 3PL fulfillment, and dropshipping. We’ll cover pros and cons of each, as well as, deep dive into those options to discuss how building a mixed fulfillment strategy gives you a competitive advantage! Streamlining your fulfillment capabilities mindfully will help you accelerate your sales without getting bogged down by operational headaches. As your sales volume grows, your order fulfillment capabilities need to be able to scale with it. Otherwise, you’ll consistently be handling shipping errors, backorders, cancellations, and slow delivery – all of which hurt your brand and stall your growth. So, let’s find the right strategy for your business!

  • Retailers & Brands
1:30 pm - 2:20 pm

Chris Cook

Listing on eBay best practice

Presented by

If you are struggling to get traction on eBay and need to increase your visibility on the platform, this is the session for you. Chris will discuss the factors that affect eBay rankings and provide practical tips to optimise your listings. As well as listing-enhancing strategies, he will also look at ways to leverage your store data and how it can inform your eBay strategy. Join the session and equip yourself with the knowledge to stand out from the competition, improve your effectiveness and maximise your sales on eBay.

  • Merchants
9:45 am - 9:50 am Welcome

Chris Dawson

Welcome and Introduction with Chris Dawson and ecommotors powered by E-Motive and Volo Co-host

Presented by

Further details to be announced closer to the time of the event

9:55 am - 10:00 am

Andrew Rowson

Live Introduction from the Day Sponsor

10:00 am - 10:50 am Masterclass

Izabela Catiru

Stay Ahead in 2021: The Secrets to Effectively Advertise on Amazon and eBay

Presented by

• What are the blind-spots and how to “manage” them
• Common ad spend wasters and how to prevent them
• Advanced tips to successfully advertise on Amazon and eBay
• How to safely expand your investment for the best return
• Harness advertising data to optimise listing organic performance”

  • Retailers & Brands
10:00 am - 10:50 am Panel Discussion

Andrew Rowson (ecommotors), Ilker Beyaz (Insuppa Parts), Alex Huntley (Onbuy), Scott Bagnall (Volo Commerce)

How data and marketplace search work

Presented by

This panel discussion, led by Andrew Rowson, will explore why data is the foundation for embracing the customer journey, what the main marketplaces require, the tools at your disposal to optimise marketplaces search and what you should be doing next.

  • Merchants
11:05 am - 11:55 am

Harmony Murphy and Sylvie Walker

How display advertising is working harder for sellers on eBay

Presented by

How the death of the cookie and an even greater focus on brands and sellers has reinvigorated advertising solutions on eBay. From richer targeting solutions and access to more powerful insights to advertising placements reserved solely for sellers, eBay reveals what’s coming next

  • Retailers & Brands
11:05 am - 11:55 am Workshop

Claire Milligan

Scale your business with seamless fulfilment and shipping

Presented by

Further details to be announced closer to the time of the event

  • Merchants
1:30 pm - 2:20 pm Masterclass

James Hayes

How to make your customers love you and turn into repeat buyers

Presented by

• How are retailers investing in customer service?
• How to turn delivery issues into 5-star reviews
• What are the different types of delivery problems?
• What do consumers want from delivery?
• Learnings from proactive vs reactive customer service

  • Retailers & Brands
1:30 pm - 2:20 pm

Sreenath K. Reddy

Amazon Advertising: Best Practices, Do’s and Don’ts with Sponsored Ads

Presented by

In this Session, Sreenath Reddy from Intentwise will share a recipe for success with Sponsored Ads.

  • Merchants
2:35 pm - 3:25 pm

Tony Kyberd

Your long term ecommerce strategy – a ‘how to’ guide

Presented by

In this interview between Chris Dawson of Tamebay and Tony Kyberd of ecommotors and Volo, we’ll present very recent research into the barriers to long term ecommerce growth during what is an increasingly uncertain and turbulent era. We’ll talk about ecommerce priorities, what we’ve seen work well and what a success plan looks like.

  • Retailers & Brands
2:35 pm - 3:25 pm

Tony Kyberd

Your long term ecommerce strategy – a ‘how to’ guide

Presented by

In this interview between Chris Dawson of Tamebay and Tony Kyberd of ecommotors and Volo, we’ll present very recent research into the barriers to long term ecommerce growth during what is an increasingly uncertain and turbulent era. We’ll talk about ecommerce priorities, what we’ve seen work well and what a success plan looks like.

  • Merchants
9:30 am - 10:00 am Welcome

Chris Dawson

Welcome and Introduction with Chris Dawson and ecommotors powered by E-Motive and Volo Co-host

9:55 am - 10:00 am

Andrew Rowson

Live Introduction from the Day Sponsor

10:00 am - 10:50 am Interview

Chris Dawson & Andrew Rowson

Are you in control of your brand on marketplaces?

Presented by

In this interview Chris Dawson of Tamebay and Andrew Rowson of ecommotors and E-Motive discuss what brand control really means, how it works on the key marketplaces, the benefits that follow and how to make it happen for your business.

  • Retailers & Brands
10:00 am - 10:50 am

Berengere Chaintreau-Fuchs

eBay’s new marketing & Data tools – Coded Coupons

Presented by

Coded coupons for your shop are coming on eBay this Spring. We’ll present the new tool and how you can use it to drive buyers back to your listings to build repeat customers and your online brand. Q&A welcome at the end.

  • Merchants
11:05 am - 11:55 am Masterclass

Joe Williams & Arlando Velho

Retail Diplomacy – Balancing D2C and Retail Channels

Presented by

• Help Brands create a diplomatic approach to D2C
• Identify mutually beneficial partnership opportunities for Brands and Retailers
• Enable Brands to create a holistic foundation in their go to market strategy

  • Retailers & Brands
11:05 am - 11:55 am Masterclass

Alan Small

How to Sell on Wish

Presented by

This panel discussion will provide an overview of the Wish platform, and why now is the ideal time to start selling on our global marketplace. The session will highlight:
Key figures and stats about Wish
What makes Wish unique among online marketplaces
Why Wish is a must-have marketplace for any European seller
What sells well on Wish, and how Wish is ideal for branded and high AOV orders
How to see your best success on Wish
How Wish can partner with you to maximize growth on our platform

  • Merchants
1:30 pm - 2:20 pm

Yoni Mazor

The Amazon Seller Trivia by GETIDA – Learn & Win $500

Presented by

Come play and learn about the world of Amazon and test your knowledge in the Amazon Seller Trivia by GETIDA. Participants of the live trivia will enter a chance to win $500 USD. The live trivia will also include some educational content for Amazon sellers about how to minimize Amazon selling costs, and boost overall profit. This makes it a sure win-win proposition for the participants of this unique live event.

  • Merchants
1:30 pm - 2:20 pm Masterclass

Nicola Hollow

Brand protection and other crucial reasons to consider Amazon within your channel mix

Presented by

If you don’t sell your products on marketplaces then someone else will, is one argument for building a presence on Amazon. Of course, the reality is more complex, but it’s clear that brand protection is one factor to consider. Amazon marketplace seller Pattern will be joined by some of the consumer brands it partners with, to explain their approach to brand protection and other reasons that the marketplace is being elevated within their channel mix.

Insights will include exclusive shopper research findings from the UK and Germany, how to define the role of marketplaces for your brand to maximise incremental sales, the importance of continual listings management and Brand Registry for Amazon, marketplace exclusives and other tactics to prevent cannibalisation of other channels, and Selective Distribution and enforcement against marketplace Sellers who damage your brand.

  • Retailers & Brands
2:35 pm - 3:25 pm Interview

Olivier Van Calster

Building a Marketplace for Gen Z Consumers

Presented by

StockX started out as an online platform for sneakers and in just five years’ time, has grown into the leading e-commerce marketplace for authentic current culture products, including sneakers, apparel, accessories, electronics, and collectibles. So what’s fueling the current culture resale market? Catch StockX GM & VP of Europe, Olivier Van Calster as he shares best practices for reaching next gen consumers and explains how to make the most of the StockX platform.

  • Merchants
9:30 am - 10:00 am Welcome

Chris Dawson

Welcome and Introduction with Chris Dawson and GFS Co-host

10:00 am - 10:50 am Masterclass

Bobbie Ttooulis (GFS), Natashia Redfern (Linex), Guy Cliffe (UKP Worldwide), Rosalind Hunt (Hermes UK), Thomas Martin (DHL)

Best-Practice Delivery Around the World from the Experts

Presented by

Getting delivery right for international customers is not a ‘one size fits all’ approach. GFS are experts in UK and International delivery and have brought together some of their carrier partners to give expert insights into the customer delivery preferences and nuances of key markets. Join this masterclass to understand what it takes to have a winning delivery strategy for each of the core e-commerce regions – USA, Europe, Far East and Asia and, UK.

Join this masterclass to get first-hand delivery expertise and consumer insights across these regions from GFS and their carrier partners:

• Hermes – Rosalind Hunt, Director of E-Commerce
• UKP Worldwide – Guy Cliffe, Managing Director
• Linex Solutions – Natashia L. Redfern, Managing Director
• DHL – Thomas Martin, Vice President of Sales

  • Merchants
10:00 am - 10:50 am Masterclass

Lara Jelowicki and Desiree Wong

How to reach and retain profitability selling on Tmall Global

Presented by

Already on Tmall Global and not seeing the success you were promised? Thinking about launching and want to understand what’s required? Join Pattern’s session that will explain both the strategy and tactics you’ll need to employ to build a healthy P&L for your Tmall Global business.

Pattern is a China Trade Partner for brands including Skechers and Thorne. We’ll share real data and insights into how we get results for the brands we partner with, including case studies on Tmall Global launch campaigns, off-platform demand generation techniques, the impact of Livestreaming and Tmall’s social selling platform Weitao, KOLs and other demand-generating partnerships, building a pricing and promotions strategy to maximise your 11.11 sales.

We’ll explain the full costs of trading on Tmall Global, marketing spend and channels required to build your customer base, and how to work with your Trade Partner to take a data-driven approach to trading.

  • Retailers & Brands
11:05 am - 11:55 am

Jesse Wragg

Item specifics, attributes, browse nodes & product types: understanding marketplace requirements to easily diversify your business and how to use them to your advantage

Presented by

Marketplaces, domestic and international, each have their own requirements. These requirements change so often that it can be daunting to sellers, regardless of the amount of experience they have.
In this session, you will learn how to understand what it is that marketplaces actually want from you, why you should provide as much information as possible about your products, and how to do this in an efficient way when selling on multiple marketplaces

  • Merchants
11:05 am - 11:55 am Masterclass

David Quaife

Mastering marketplaces in the Middle East

Presented by

Pattern is the authorised Amazon seller for brands such as Adidas, Reebok and KONG in the Middle East. In this session, David will explain how brands can launch and optimise their performance on Amazon and Noon in the UAE and Saudi Arabia to convert the region’s affluent customer base.

Join the session to understand the domestic and cross-border models for selling into the region, how to create great listings for Amazon and Noon, and the marketing techniques that will drive traffic to those listings.
He will also cover how to protect your brand in the face of activity from unauthorised grey market sellers, and future growth opportunities; such as the expansion of Amazon to the rest of the region.

  • Retailers & Brands
1:30 pm - 2:20 pm Masterclass

Djamella Anfif

Sell your products in Europe with Cdiscount

Presented by

Cdiscount is the French leader of e-commerce with more than 24 million unique visitors per month, and 10 million active customers including 2 million loyal customers.
We propose an infinite offer with a wide range of products in all categories like high tech, household appliances, sport equipment, garden equipment, and Home decoration.
Cdiscount hosts its marketplace where more than 13,000 sellers offer more than 100 million products. The site offers the possibility of fast and flexible home delivery in France, Belgium, Germany, Italy, Spain, Luxembourg, the Netherlands, Austria, Ireland, and Portugal or collection from one of our thousands of pickup points in France.

  • Merchants
1:30 pm - 2:20 pm Masterclass

Martyn Noble

How to achieve best-in-class cross-border eCommerce in 2021 and beyond

Presented by

The opportunities for cross-border eCommerce have never been greater – but so are the compliance challenges. This masterclass will show merchants, marketplaces and others involved in international eCommerce, what good looks like and how to nail it.

  • Retailers & Brands
2:35 pm - 3:25 pm Masterclass

Jonny Hofberger

The world is a marketplace – make it yours. How to start selling on over 50 marketplaces within just a few weeks

Presented by

Embrace diversity! By selling on many digital channels, you increase your market presence, minimise risk and maximise profits. The easiest and most effective way to serve these channels is to manage content, stock and prices with plentymarkets. Jonny Hofberger shows how you can make life easier for yourself by serving over 50 marketplaces, online shops and POS with a single software.

  • Merchants
2:35 pm - 3:25 pm Masterclass

Niels Floors

Opportunities and listing on overseas marketplaces

Presented by

2020 has led to a significant e-commerce boost. With the explosive growth of e-commerce and increased competitiveness, online sellers are now looking for further growth opportunities this year. We will address the marketplace trends in 2021 and opportunities to help online sellers scale their business internationally.

  • Merchants
3:40 pm - 4:30 pm Masterclass

Leonardo Felisberto

Financing your Global Business

Presented by

Access to working capital and fast payment solutions are critical for any scaling business, especially when selling internationally.

In this session, you will learn how to identify when financing makes sense for your business and the different solutions that are available to you. In addition, we will explore how using cross-border collection accounts and local currency payments will help protect your profit margins as you sell across different regions.

  • Merchants
9:45 am - 9:50 am Welcome

Chris Dawson

Welcome and Introduction with Chris Dawson

9:55 am - 10:00 am

Andrew Norman

Live Introduction from the Day Sponsor

10:00 am - 10:50 am Masterclass

Daniela Jurado Jabba

Marketplaces: the definitive roadmap for deploying the next generation of ecommerce

Presented by

Organizations must evolve their business models toward ecosystem synergies and network effects to effectively compete in digitally-centric markets.
In this session, you’ll gain a deep understanding of the key items to address as you plan and launch your online marketplace; how to make the most of your marketplace launch; and how to position your marketplace for ongoing success.

  • Retailers & Brands
10:00 am - 10:50 am Masterclass

Callum Campbell, Cas Paton and Nadia Barmada

Where to next for marketplaces? How a Total Commerce approach can take your business to the next level.

Presented by

Linnworks CEO, Callum Campbell, Cas Paton, CEO OnBuy.com and Nadia Barmada, Content & Growth, Strategist, Linnworks give an overview of the future of marketplaces and why a Total Commerce approach to ecommerce will drive success, sales growth and help you scale up and capture more revenue opportunities in the new, effortless economy.

  • Merchants
11:05 am - 11:55 am Masterclass

Rick Verma and Ben Sestig

Tax Reforms & The Impact on Online Marketplaces

Presented by

Rick will be joined by Ben Sestig of Catawiki as they walk through real working business examples of how a marketplace can handle the upcoming obligations.
Many countries globally are moving the burden of VAT & Sales Tax compliance from the marketplace seller to the marketplace operator. This session will provide you with the essential information you need as we dive into global ecommerce trends driven by marketplaces & correlating tax obligations facing marketplace operators of all sizes.

With the new EU ecommerce VAT Package just around the corner, these new sweeping reforms will have a significant & direct impact on how online marketplaces manages indirect taxes the EU. Join our session as we cover the key considerations’ a marketplace should make to comply with these changes and other global tax obligations whilst ensuring a great seller & buyer experience is at the heart of your business.

  • Retailers & Brands
11:05 am - 11:55 am Workshop

Sam Horbye & Ollie Horbye

Building value – your future exit strategy

Presented by

Olsam will share best practices around goal setting, planning, mistakes and key valuation drivers so you can achieve the best possible exit when you sell your Amazon business.

  • Merchants
1:30 pm - 2:20 pm Masterclass

Gareth Cummings and Jeroen Rutten

Google Campaigns Masterclass

Presented by

Learn from the Master how Google Campaigns can grow your business: We are super excited to welcome guest speaker Jeroen Rutten, Strategic Partner Manager at Google, who will share his insider knowledge of tips and tricks to get your products in front of ready-to-buy shoppers whether they’re at home, on mobile or in the shop. Learn how your business can “Be Found, Be Relevant, Be Efficient and Be Appreciated” with eDesk and Google.

  • Retailers & Brands
1:30 pm - 2:20 pm Masterclass

Gareth Cummings, Jeroen Rutten and Odolena Kostova

Google Campaigns Masterclass

Presented by

Learn from the Master how Google Campaigns can grow your business: We are super excited to welcome guest speaker Jeroen Rutten, Strategic Partner Manager at Google, who will share his insider knowledge of tips and tricks to get your products in front of ready-to-buy shoppers whether they’re at home, on mobile or in the shop. Learn how your business can “Be Found, Be Relevant, Be Efficient and Be Appreciated” with eDesk and Google.

  • Merchants
2:35 pm - 3:25 pm Masterclass

Martin Bysh

Growing your business with fulfilment

Presented by

To discuss the pros/cons of self-fulfil and needing a bigger warehouse Amazon, FBA and using a fulfilment partner both at home and abroad

As the acceleration of ecommerce shows no signs of slowing down, Martin Bysh CEO & Founder of multichannel fulfilment provider Huboo shares his expert insight on the importance of adopting a smart strategy to fulfilment and how outsourcing can help ecommerce businesses thrive both at home and abroad.

  • Retailers & Brands
3:40 pm - 4:30 pm

Andrew Robathan

Building a pandemic ecommerce exit strategy – What’s next?

Presented by

As we come out of lockdown and bricks and mortar stores reopen, it is becoming apparent that our shopping habits have changed forever. Whilst undoubtedly some consumers will be delighted to get back to the high street, for many the move online is a permanent change to their shopping habits, offering a real opportunity for manufacturers, brands and retailers alike.
Whilst many quickly pivoted their operations when the pandemic hit, ramping up their online presence with new or additional marketplace listings, many did so with no long term strategy in mind. So what’s next? In this session we will run through a pandemic ecommerce exit strategy to ensure you maximise your digital transformation journey as we come out of lockdown.

  • Retailers & Brands