When we seek to improve a business we acquire, there are core functions we look at; operational efficiency, brand development and expansion: geography and marketplace. Nailing the first two points means we can have a best-in-class company within its current status quo while the latter two open up potential growth avenues, where we aim to double the brand’s size in three years.

Taking care of operational efficiency means we never have an out-of-stock situation. We upgrade content (listings, pictures, videos) and delve into marketing and pricing strategies. All these tasks are constantly monitored to avoid unwanted surprises. Regarding brand development, we do a backward analysis starting with the customer. We see the customer journey so we can analyse how it could be improved.

Once we have a best-in-class operating company, we think about growth. Every brand gets a tailor made strategy. For some, the potential resides in growing them geographically. For others, the opportunity lies in launching new products or variants of existing ones in new marketplaces. Complexity differs across decisions and no matter which strategy we decide to implement, we consider a minimum of six months ramp-up period to achieve full potential.

This is the basic structure we follow to exponentially grow our Amazon businesses. First, get it right in its current status quo. Then, make it grow to reach its full potential.

PRESENTED BY

TAMEBAY LIVE 2

The second Tamebay Live event takes place January 2022 – if you want to present a workshop or masterclass then contact Chris Dawson, Editor, chris@tamebay.com

with Ryan Lee, Founder and CEO - Nautical Commerce
How to Succeed as a Marketplace: Lessons from Marketplace Experts
How to Succeed as a Marketplace: Lessons from Marketplace Experts
Retailers & Brands
26/01/2021
2:35 pm
Why you need to be selling your products on Fruugo in 2022
Why you need to be selling your products on Fruugo in 2022
Merchants
25/01/2022
10:00 am
Optiseller’s technical and tactical strategy for selling success on eBay
Merchants
25/01/2022
3:40 pm
with Speaker to be confirmed
Brexit, tax and regulatory changes
Merchants
27/01/2022
10:00 am
with Speaker to be confirmed
Merchants
27/01/2022
11:05 am
with Oliver Guimaraes
globaleyez GmbH Masterclass
globaleyez GmbH Masterclass
Retailers & Brands
26/01/2022
1:30 pm
with Andrew Norman
How was peak 2021?
How was peak 2021?
Merchants
26/01/2022
1:30 pm
How to exponentially grow your AMZ business
How to exponentially grow your AMZ business
Merchants
26/01/2022
11:05 am
with Speaker to be confirmed
Merchants
26/01/2022
2:35 pm
Retailers & Brands
25/01/2022
11:05 am
with Speaker to be confirmed
Merchants
25/01/2022
1:30 pm
with Speaker to be confirmed
Merchants
25/01/2022
2:35 pm
Visual Merchandising: helping shoppers navigate the Paradox of Choice
Visual Merchandising: helping shoppers navigate the Paradox of Choice
Retailers & Brands
26/01/2022
11:05 am
Future-proofing your digital marketing in the era of constant change
Future-proofing your digital marketing in the era of constant change
Retailers & Brands
26/01/2022
10:00 am
with Zarina Kanji, Alibaba Group Business Development UK & Nordics
Live Streaming for Brands
Live Streaming for Brands
Retailers & Brands
27/01/2022
10:00 am
with David Lloyd, Alibaba General Manager UK, Nordics & Netherlands
Lessons from China
Lessons from China
Retailers & Brands
27/01/2022
11:05 am
Brexit – 12 months on. What have we learnt and what do you need to know now?
Retailers & Brands
25/01/2021
2:35 pm
How To Create A Strong Seller Base To Unlock Marketplace Hypergrowth
How To Create A Strong Seller Base To Unlock Marketplace Hypergrowth
Retailers & Brands
25/01/2022
10:00 am
Why a Total Commerce approach is essential for online retailers to win in 2022?
Why a Total Commerce approach is essential for online retailers to win in 2022?
Merchants
25/01/2022
11:05 am