- Discussion of livestreaming in general and a brief history of the platform
- Focus on Alibaba-specifics and how livestreaming accelerated due to the pandemic – now brand critical to launching in China. Mass-streaming and VIP-streams (exclusive to restricted numbers of clients) are increasingly common and are set to shape the future hybrid world of retail.
- Learnings from 11.11 Global Shopping Festival
- Deeper dive into 11.11 ‘shopatainment’ and social-commerce.
- The future opportunities to come in livestreaming thanks to the development of innovative new technologies
TAMEBAY LIVE 2
The second Tamebay Live event takes place October 2021 – if you want to present a workshop or masterclass then contact Chris Dawson, Editor, email@example.com