In this session Emma and Robin will start by discussing the marketplace opportunity for retailers today and how marketplaces provide a clear advantage in order to achieve scale and agility through a curated ecosystem of quality third-party sellers. Emma and robin will provide insights on how Brands have emerged as an important player on the marketplace stage. Over the past year, brands have grown their GMV share from 15% to 20%, an increase of 33% year-over-year. Join this session if you would like to learn more about supporting sellers that are aligned with your brand promise in order to unlock marketplace hypergrowth.
Hannah Lia, Operations Director and Patrick Gore, MD of hampers.com take a look back at Q4 and what actually happened. With Covid and a labour shortage, this was always going to be one of the most challenging year ever, but perhaps not quite as challenging as their year that Hampers.com’s courier went bust!
We’ll review whether their delivery plans and operations withstood the pressures of x 4 volumes over 6 weeks of the year as well as all the turmoil in supply chain. What happened with sales? Did they manage to protect delivery over Peak? What were the operational learnings? How are they bracing the business and their warehouse operations for 2022? Join this masterclass for learnings from a retailer and learn how to supercharge your business, prepare for the worst and be well placed to take full advantage of the best!
Discussion of livestreaming in general and a brief history of the platform.
Focus on Alibaba-specifics and how livestreaming accelerated due to the pandemic – now brand critical to launching in China. Mass-streaming and VIP-streams (exclusive to restricted numbers of clients) are increasingly common and are set to shape the future hybrid world of retail.
Learnings from 11.11 Global Shopping Festival
Deeper dive into 11.11 ‘shopatainment’ and social-commerce.
The future opportunities to come in livestreaming thanks to the development of innovative new technologies
The last year has had a dramatic impact on the retail industry. There has been a shift in almost everything digital, as consumers have adapted their shopping habits. This shift in consumer behaviour is changing the way brands promote their products.
In this presentation, ChannelAdvisor will look at the rapidly changing digital marketing landscape, sharing strategies and tips to help drive e-commerce success. Join this session to learn:
How to build a future-proof digital marketing strategy
Why are retail media and social media marketing important for your short, medium and long-term success
What are the key industry trends shaping the industry
And more!
In this webinar, Fruugo, experts in cross-border commerce, discuss how they help retailers everywhere connect to shoppers anywhere and explain how you could be selling more, worldwide.
Key Topics:
2022 is set to become another busy year for e-commerce sellers. In this session AVASK will lead a thought-provoking discussion about how digital entrepreneurs can maximise their expansion opportunities throughout the year, and the things they need to bear in mind when growing and expanding an e-commerce business. This session will cover updates on newly implemented EU legislation, including EPR, the French import VAT reverse charge scheme, changes to Intrastat reporting and the continuing challenges of Brexit. Join Melanie and Jacob as they discuss the impacts and changes to legislation have on e-commerce businesses and the strategies that digital entrepreneurs can implement to sustain growth and position their business for that eventual successful business exit.
Is your business set up to compete in the new, effortless economy? Join Linnworks CEO Callum Campbell as he outlines what Total Commerce and the key strategies that retailers need to prioritize to win every sale. As consumers expect to be able to shop whenever and wherever they want, discover how your business can stay connected, stay relevant and not miss out on revenue by connecting commerce channels and commerce operations to succeed during the great commerce acceleration.
Reflections on 11.11 Global Shopping Festival
How UK brands performed during the Festival in terms of first-time launch in China
Learnings from brands who have been present in China market for greater amount of time
Key takeaways for those businesses that will look to export to China, based on key findings from this year’s 11.11 Festival
CEO, André Brown will be explaining the importance of visual merchandising, why AI alone isn’t enough and why display sequencing is a retailer’s secret weapon.
Marketplaces make it possible for small businesses to scale at pace, but cross border trade has become more complex due to Brexit, rising protectionism, and VAT rules. Join this session to discover how eBay has made the process of exporting simpler and easier.
When we seek to improve a business we acquire, there are core functions we look at; operational efficiency, brand development and expansion: geography and marketplace. Nailing the first two points means we can have a best-in-class company within its current status quo while the latter two open up potential growth avenues, where we aim to double the brand’s size in three years.
Taking care of operational efficiency means we never have an out-of-stock situation. We upgrade content (listings, pictures, videos) and delve into marketing and pricing strategies. All these tasks are constantly monitored to avoid unwanted surprises. Regarding brand development, we do a backward analysis starting with the customer. We see the customer journey so we can analyse how it could be improved.
Once we have a best-in-class operating company, we think about growth. Every brand gets a tailor made strategy. For some, the potential resides in growing them geographically. For others, the opportunity lies in launching new products or variants of existing ones in new marketplaces. Complexity differs across decisions and no matter which strategy we decide to implement, we consider a minimum of six months ramp-up period to achieve full potential.
This is the basic structure we follow to exponentially grow our Amazon businesses. First, get it right in its current status quo. Then, make it grow to reach its full potential.
In this session, you’ll learn more about Amazon’s Small Parcel Shipping solutions between the UK and EU, which will allow you to inbound inventory across the UK-EU customs border, opening up EU fulfilment programs to access millions of additional Amazon customers and boosting sales by up to 30%. Our cross-border small parcel shipping programs will provide an end-to-end service to support you in easily sending inventory to one of our European fulfilment centres with faster delivery speeds and competitive rates. We’ll explain to you the details and differences of these solutions, allowing you to decide which one best fits your business goals. We’ll also save time at the end to answer your questions during a live Q&A.
From the 1st January 2022, new mandatory EPR requirements came into force in France, affecting the vast majority of e-commerce sellers operating in the country. Time is also running out for Germany, who are also implementing new mandatory EPR requirements from 1st July 2022.
If you are selling goods into either of these countries, then you will need to consider whether your products require you to register for EPR. Adding urgency to this, e-commerce online marketplaces are now required to ensure that any seller who triggers these new requirements provide their EPR registration numbers to the marketplaces immediately.
Join Ellie Hanson from AVASK as she discusses the impact that this legislation is having on e-commerce sellers, what EPR categories are being introduced and the deadlines and timescales for registration. She will also answer your questions in a live Q&A.
2021! The year of surprises for e-commerce sellers, Heroes included. We will review the top obstacles and how we overcame them at Heroes, and follow this with our top predictions for 2022; and how best to prepare for the next stages of growth.
Convenience has evolved with customer expectations and has become a key differentiator for any marketplace. Logistics is an strategic ingredient to achieve convenience as it is key to the growth of marketplaces and the acceleration of sales. We will go over the convenience concept in this session and provide you will tools to optimize the delivery experience thanks to Fullfillment, the secret ingredient of e-commerce success.
See how to secure a clean marketplace environment for brands and consumers by establishing strong measures and cooperation against the dangerous implications of grey markets, counterfeits, look-alikes and other non-compliant sales.
A session looking back on the Christmas peak of 2021 and offering our insight into how ShipStation can help those merchants who might not have necessarily been as successful as they would have liked to be during the period.
Discover complementary tools to boost visibility and control and drive sales on eBay.
From increased product visibility and brand awareness to diversification, experienced sellers understand that having products for sale on multiple marketplaces and channels is the best way to get their listings in front of the largest possible audience and more potential customers.
Talk to two entrepreneurs that have carved a path outside of a single e-commerce channel and their recommendations for how you would grow your business. Steven Blustein, founder of Pride Bites and Gembah, discusses how he expanded his reach in the market from DTC to wholesale. Eric Finkelman, CEO and Owner of Cali Weights, highlights his journey and how he was able to get Indiegogo funding and expand from Amazon to multiple businesses in the B2B space.
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Whether you are building a new marketplace or already operate one, ensure your marketplace is set up for success. Join marketplace experts to learn the marketplace best practices and hear the mistakes of the ones who haven’t gotten it right.
Save time and money with these tips on optimizing your YouTube channel and product videos. Also, learn some of the SEO strategies to help your videos rank on Google search. We will also be covering how to use YouTube to promote your products and ways to save money when approaching influencers regarding promoting your products.
In this session, you’ll learn how sponsored ads can help you increase product visibility, boost sales, and drive awareness and loyalty with customers. We’ll show you how and when to analyse and optimize your targeting strategy to meet your business goals, and get tips for evaluating your strategies against your objectives. Our session will feature a special guest speaker, so you can hear how other advertisers fine-tune their ads and help boost returns. We’ll also save time at the end to answer your advertising questions during a live Q+A
The repercussions of Brexit have hit many retailers hard – supply chain issues and additional shipping costs have been a hot topic throughout 2021.
However, many online retailers have also experienced an increased period of growth which looks set to continue with worldwide online sales forecasted to grow to $6.4 trillion by 2024.
Join our session as we review the key legislations from 2021 and the impact on retailers and marketplaces, as well as looking ahead to give you the first mover advantage on new and upcoming tax reforms when selling internationally.
You will find out:
As a company who specialise in eBay store optimisation,
Join this webinar to learn how you can proactively protect your brand, enhance its presence, arouse customers’ interest and build customer loyalty on Amazon with our tools designed specifically for brands representatives. This webinar will be presented by one of our senior marketplace consultants and will cover Listing Creation, Brand Registry, A+ content, Stores & Vine. We will be joined by an experienced Selling Partner who will share their experience and best practice at using these tools to grow their business on Amazon. Finally we will end the webinar with a Q&A session.
£17Bn of online sales are reported as lost in UK retail today because websites are not accessible enough to people with disabilities. Mike Adams and Kevin Cooper will be sharing facts about the size of this opportunity, why it exists and how EnableAll will provide everyone the ability to bridge the chasm. Now is the time to unlock the true spending value of the Purple Pound and realise the sales potential
With a $60m a year Amazon business we uncovered techniques that grew our gross margins 45% by simply optimizing repricers to do exactly what we wanted. Then we will explore ways to find products with less competition.
With the choice of marketplaces now greater than ever before, a channel agnostic fulfilment solution can be key in unlocking true growth potential. Join David Hill, Head of Marketing at Huboo, as he shares how channel agnostic fulfilment can growth the top line and protect margin for merchants.
