EnableAll™ is e-commerce for everyone. EnableAll will be setting the new benchmark for e-commerce accessibility and usability – making online shopping easy for everyone. The world’s first, truly accessible online shopping experience that enables equality and inclusion for disabled people, economic opportunities for merchants, and an ethical alternative for conscious consumers.

Our values

Accessible & inclusive
We believe merchants, consumers – both disabled and non-disabled – people of different genders, age, abilities, race and religion should be able to access quality products online, enabling them the freedom and confidence to shop on their terms. We’re pioneering accessibility first as the approach to be e-commerce for everyone.

Innovative & pioneering
We’re pushing boundaries, driving innovation and inspiring all consumers and merchants, making e-commerce inclusive, enhancing and personalising the user experience for disabled and abled consumers. E-commerce needs to catch up and we’re leading the way. 

Empathetic & ethical
We not only care for our customers, but the communities they live in and the world they inhabit. We align our social vision of a better world for disabled consumers and realise wider economic and social benefits to improve their lives. We’re trusted to listen, ask the right questions and always do the right thing.

EnableAll™  opening the doors to enable digital equality.

Facts and figures

Target audience

• 57% of global online sales take place in a marketplace environment
• 98% of the world’s top 1 million websites don’t offer full accessibility – WebAIM
• 71% of website visitors with disabilities will exit sites that are not accessible – Forbes
• 60% of screen reader users feel that web content accessibility is getting worse – WebAIM
• The UK population with disabilities:
  • 14.1M disabled people in UK (Scope)
  • 2M with sight loss (RNIB)
  • 3M with colour blindness
  • 1.5M with learning disabilities
• This equates to an estimated retail revenue loss of £17bn in the UK – Click Away Pound Report

Launching EnableAll

• We are backed by a UK PLC, one of the largest operators in the Specialist Social Care and Special Education Needs sectors.  We have secured funding to enable us to launch a robust platform that meets WCAG 2.0 AAA standards and invest in marketing to build our customer database
  • Year 2 has a target of 400k active shoppers
• PR to date has had a reach of over 2.5M people through BBC1, RNIB, Computer Weekly, Internet Retailing
• We are engaged with 3 of the top 7 charities that support disabled people
• We aim to launch in Spring 2022 with a number of core product categories
• EnableAll was announced at Expo 2020, Dubai at an event hosted by the DIT
• Initial registrations exceeded expectations accounting for over 20% of our launch plan